Lipton Ice Tea
Working with the Lipton team at Design Bridge I helped develop key visuals and motion work across a number of different projects. I utilised a lot of the skills I have available including: CGI (modelling, texturing, lighting, rendering, animation); visual effects (particle and rbd simulations in Houdini); comping and motion graphics (After Effects); print ready Photoshop key art; visualisation in 3d and 2d.
The work ran across many touch-points, including: Digital / social, DOOH and OOH, POS and in-store
SOS – Save Our Summer
It was important to build a simulation that was easy to manage and art direct. This meant controlling where and when the cracks and smashed ice occur so that the bottle and typography remain visible and legible.
The rendered shot was then composed, with the product photography and animated graphic elements, in After Effects. I made a few options to fit within the appropriate time scales.
The image also needed to be high enough resolution for final printed artwork, so the texturing was crafted to facilitate this using multiple tiles in Substance Painter. The Key Artwork was supplied in a way that could be used and adapted by other markets.
Sparkling Ice Tea
For Lipton Ice’s sparkling versions of their ice tea range, I was briefed to create some tiny bubble simulations. These would ‘reveal’ and ‘disappear’ a selection of Lipton product photography and were used as the start and end frames of a video.
The bubbles were also adapted for use on the static images for Key Visuals, which I helped with too.
Initial tests for bubble simulations.
Stills From Final Simulation
We had to use product photography so that everything was consistent and was easily editable (there were many variations of each product that would be replaced by other teams). This meant we had to blend the bubbles-swipe simulation with photography (rather than using a CGI model of the packaging), which had slight limitations but worked out well and made perfect sense as a route to go down.
The intial simulations were very useful for the static artwork and were adapted to create a bank of bubble imagery. They were made to interact with the bottle and dummy fruit cgi models so that the lighting and shadows could be captured. They were rendered and comped into the retouched artwork which used actual fruit photography.
Endframe flourish
Landscape Key Visual Stage 1
Digital Menus
I worked on the CG elements for a spot used on digital menus. This involved building the cup, ice and water droplets and then animating the cup spinning into the frame. The movement on the ice and the droplet sliding down the cup add a lovely feel to the animation.
Variations of the animation
These clips have the CG cup with live footage comped in using After Effects.